Hey, I'm Cheraine 👋

I've sat on both sides of the hiring table. And I can tell you something most resume writers won't: your resume is probably being rejected for reasons that have nothing to do with your qualifications.

You're tired of:

You're done with:

You think: "Maybe I'm not qualified enough."

But here's the truth: You're probably overqualified. Your resume just isn't speaking the language recruiters are looking for in the first 6 seconds before they move on to the next candidate.

I know this because:

✓ I've been the recruiter reviewing 300+ resumes for a single role
✓ I've been the hiring manager who skips past vague responsibilities to find actual achievements
✓ I've been the candidate who cracked the code and landed my dream job in Bali while everyone else was stuck applying and getting ghosted

The difference? I knew exactly what recruiters look for, because I was one.

In 2020, I was desperate to work in Bali.

Remote work was exploding after Covid. Everyone wanted out of their office jobs. Competition was fierce.

I rewrote my resume using recruiter psychology. The insider knowledge I'd gained from years of sitting on the other side of the table. The exact positioning that makes hiring managers stop scrolling and start calling.

Result: Dream job. Bali. Exactly what I wanted.

When friends saw what I'd done, they asked for help.

I rewrote their resumes.

They started landing roles too. Teachers pivoting to corporate. Engineers moving into product management. Mid-career professionals finally getting callbacks after months of silence.

That's when I realised: Most people aren't losing opportunities because they're unqualified. They're losing opportunities because they can't see their own value clearly enough to write about it the way recruiters need to see it.

So I built Staffroom, a recruitment tech platform connecting educators with schools across 119 countries.

Using no-code tools, I built a platform of ID-verified and criminal-checked educators, directly connecting them with recruiters and reducing hiring time and recruitment costs.

I grew the user base to 8,000+ educators, built a Facebook community of 15,000+ with 80% monthly active user retention, and grew my LinkedIn network to 34,000+ (yes, I practice what I preach about LinkedIn optimisation).

Launched in Bali. Raised 100,000 USD in Angel Investment. Relocated to Singapore and was selected for the Amazon AWS EdTech Accelerator Asia Pacific.

I learned how to position people at scale. What made some profiles get 50 recruiter messages and others get zero. What keywords triggered searches. What formatting passed ATS systems. What made hiring managers click "interview" instead of "maybe later."

Here's the honest part: The business ultimately closed because it couldn't find product-market fit. But I learned more from that failure than from any success. Including how to position career pivots and "complicated" stories (mine included).

When Staffroom closed, I took everything I'd learned and built Jobclub.

Because the problem I kept seeing wasn't that people lacked experience. It was that they couldn't see their own value clearly enough to position it properly.

I'm not just a resume writer. I'm a former recruiter and postgrad qualified careers advisor who knows:

✓ What makes ATS systems reject you (and the exact formatting that beats them)
✓ What hiring managers skim for in the first 6 seconds (it's not what you think)
✓ Which achievement statements actually impress vs which ones sound like everyone else's
✓ How to position career changes, gaps, and "messy" career paths so you're seen as the solution, not a risk
✓ The exact language that triggers "let's interview this person" in a recruiter's brain

The results?

Reaz landed a Technology Director role in Amsterdam. Tanya elevated her resume and gained confidence applying. David positioned himself as THE expert in international education. Anna got materials aligned perfectly with policy sector expectations. Bagchi saw a massive increase in LinkedIn analytics within days.

Average time to first interview request: 12 days.

✓ Graduate Certificate in Career Education and Development (RMIT University, Melbourne)
✓ MBA (Executive)
✓ Bachelor of Business
✓ Bachelor of Teaching

All from Australian universities.

✓ Former agency and in-house recruiter - Reviewed thousands of resumes, conducted hundreds of interviews, made hiring decisions across multiple industries

✓ Founded and scaled Staffroom - Built a recruitment tech platform that connected 8,000+ educators globally, raised 100,000 USD, and was selected for Amazon AWS EdTech Accelerator

✓ Now helping professionals land interviews and offers using everything I learned from both sides of the hiring table

Translation: I know how recruiters think, what ATS systems filter for, and what makes hiring managers say "yes" in the first 6 seconds.

I've reviewed resumes as a recruiter. I've built a platform that connected 8,000+ people with opportunities. I've pitched investors on my own story. I've positioned a "failed" startup as valuable learning.

The qualifications prove I know career development theory. The recruiting and startup experience prove I know what actually works in practice. The failure proves I'm honest about outcomes (and can help you position yours).

Most resume writers have never been recruiters. They've never reviewed 300+ resumes for a single role. They've never made the split-second decision to reject someone in 6 seconds or move them forward.

I have.

I know what makes recruiters skip your resume. And more importantly, I know what makes them stop and call you instead.

When you work with me, you're not getting:

❌ Generic templates with your name swapped in
❌ AI-generated fluff that sounds like everyone else
❌ "Action verb" formulas that recruiters see 50 times a day
❌ Someone guessing what might work

You're getting:

✅ A 60-minute strategy call where I extract achievements you dismissed as "just my job"
✅ Recruiter psychology applied to every single line (because I know what triggers interview decisions)
✅ Positioning strategy that makes you the obvious choice for your target role
✅ A resume that passes ATS and impresses humans (both matter)
✅ A 30-day interview guarantee with 5 phases including personal network introductions

Reaz (Technology Director)
"After 7 wonderful years, I finally bid farewell to Malaysia, and landed at Amsterdam last Saturday to pursue a new adventure as the Director of Technology. Thank you so much for your continued support and for being such a wonderful mentor."

Result: Secured Director-level role in Netherlands

Tanya (Accountant, CPA)
"Cheraine's service was quick and professional. It elevated my resume to a higher standard, which gives me more confidence in applying for positions. I would highly recommend her services to any job applicants wanting to ensure they are noticed by recruiters."

Result: Resume elevated, confidence transformed, started getting noticed

David (Founding Principal & Consultant)
"Throughout the process, Cheraine was professional and provided clear and concise communication. The journey was exciting, and she brought her extensive experience to the arena whilst I could communicate the needs and wants of my specialist sector of employment to the fore. Remaining open-minded to what Cheraine can offer as advice through her professional experience is vital in this complex and constantly moving field. I highly recommend Cheraine and her expertise if you are considering a review of your LinkedIn presence."

Result: Positioned as THE expert in international education leadership

Anna (Policy Strategist)
"Cheraine's expertise in crafting compelling, tailored resumes is evident in the level of care, attention to detail, and strategic insight she brought to the process. Her ability to highlight key strengths whilst aligning the content with industry expectations was invaluable. The entire process was seamless and stress-free."

Result: Materials perfectly aligned with policy sector expectations

Bagchi (IGCSE Coordinator & Teacher)
"Cheraine's knowledge about the ATS and LinkedIn Profile Optimisation is top notch. She understands how the international school job market works. Delivery of services is also extremely fast and most important she delivers what she claims. Massive upsurge in my LinkedIn profile data analytics in just a few days. Highly recommended!"

Result: Massive increase in LinkedIn analytics within days

Average time to first interview request: 12 days.

That's less than two weeks from today.

You might be thinking: "But my situation is different. I'm changing careers / I have a gap / I've job-hopped / My career path is messy."

Good.

Those are my speciality.

I've helped:

✓ Teachers move into corporate (L&D, project management, operations)
✓ Engineers transition to product management
✓ Corporate professionals launch international careers
✓ Parents return to work after years away
✓ Professionals with 6+ month employment gaps
✓ People who've been applying for months with zero callbacks

The strategy is always the same: We reframe your experience so hiring managers see you as the solution, not a risk.

That's exactly what the 60-minute strategy call is for.

And I get it personally. I've positioned my own "failed" startup as valuable learning that made me better at what I do. If I can make a business closure sound like strategic career development, I can help you position whatever's in your background.

Jobclub operates as a Social Enterprise with a Buy One, Give One model.

Every resume you purchase funds a free resume for a jobseeker in a developing country.

I'm supporting the UN's Sustainable Development Goal 8: Sustainable economic growth and productive employment.

Why? Because I've worked with jobseekers across multiple countries through Staffroom and I've seen how much harder it is to land opportunities when you don't have access to the right resources.

If you're investing in a resume anyway, why not help someone else get their shot too?

Choice 1: Keep doing what you've been doing. Spend another 20 hours rewriting your resume yourself. Send it out. Get ghosted. Wonder what you're doing wrong. Still be searching 6 months from now.

Choice 2: Work with someone who's sat on both sides of the hiring table. Get a resume that actually works. Start getting interview requests in less than 2 weeks. Land your next role faster.

Which story do you want to tell yourself six months from now?

✅ 60-minute strategy call with me (I extract achievements you've been underselling)
✅ Resume and LinkedIn profile written by a former recruiter (optimised for ATS and humans)
✅ 3 custom cover letters (not templates - actually written for YOU)
✅ Two rounds of revisions (unlimited edits within each round)
✅ Complete career toolkit (email templates, interview prep, salary negotiation framework)
✅ 30-day interview guarantee (or free rewrite + 5 network introductions + full refund)
✅ You fund a free resume for someone in a developing country

Your investment: 1497 AUD
(or 4 payments of 374 AUD via Afterpay/Klarna)

Average time to first interview request: 12 days

GET STARTED NOW

I post on LinkedIn about:

✓ Resume mistakes that cost you interviews
✓ What recruiters actually look for in the first 6 seconds
✓ Career pivots, job search strategies, and behind-the-scenes hiring insights
✓ Real client transformations (with permission)

Follow me on LinkedIn (hit the bell so you don't miss my posts)

See you on the inside 💚

Cheraine Escott
MBA (Exec), GradCertCarEd&Dev, B.Bus, B.Teach
Former Recruiter | Postgrad Qualified Careers Advisor
Founder, Jobclub

P.S. If you're wondering whether this will work for you: I've helped teachers pivot to corporate, engineers move into product management, mid-career professionals change industries, and senior leaders land director-level roles. If you're targeting a 60,000+ AUD professional role, I can position you for it.

P.P.S. Every week you wait is another week someone else is landing the job you want. The only guaranteed regret is doing nothing.

STOP GETTING GHOSTED. START GETTING INTERVIEW REQUESTS